KCB Client joins team as a brand advocate to highlight new lineup of Sport headphones
2015 International CES
January 06, 2015 09:00 AM Eastern Standard Time
LAS VEGAS–(BUSINESS WIRE)–South Hall 1, Booth #21012 – SMS Audio, LLC (www.SMSAudio.com), a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, announces that NFL player, Rob Gronkowski, joins SMS Audio as a global brand ambassador. Announcing the news at CES 2015, Gronkowski will promote the brand by way of social media as well as provide support via advertising campaigns and other marketing initiatives.
“The SMS Audio Sport headphones, especially the BioSport heart rate monitoring earbuds, have the features I need when it comes to getting the most out of my workout.”
“As an athlete, I’m always on the hunt for the best fitness gear – and headphones are no exception,” said Gronkowski. “The SMS Audio Sport headphones, especially the BioSport heart rate monitoring earbuds, have the features I need when it comes to getting the most out of my workout.”
Rob Gronkowski is a tight end for the New England Patriots of the National Football League (NFL). After a successful collegiate career at the University of Arizona, Rob was selected by the New England Patriots in the second round of the 2010 NFL Draft. Recently named to the 2014 All-Pro team, Rob is also a 3-time Pro Bowler (2011, 2012, 2014), set an NFL record for receiving yards by a tight end in a single season and set the NFL all-time record for touchdowns by a tight end in a single season.
“We’re excited to welcome Rob to the SMS Audio family as he continues, what has been a great season, into the playoffs,” said Jim Lamie, vice president, marketing of SMS Audio. “We believe his representation within the football and athletic community is a perfect fit for the SMS Audio Sport headphones and look forward to leveraging this relationship for years to come.”
“Rob is at the top of his game and able to show the value of incorporating fitness technology on and off the field,” adds CEO 50 Cent. “He truly exemplifies the qualities behind SMS Audio and the Sport line, and will be a respected voice behind our brand.”
A global audio headphone and accessories brand, SMS Audio is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product. Comprised of wired and wireless product lines, SMS Audio offers a full range of premium headphones, earbuds, and accessories designed to meet the needs of various consumer segments. The new Sport Collection of wired and wireless headphones feature sweat-proof capabilities for an active lifestyle.
For more information about SMS Audio and its products, visit www.SMSAudio.com. For more information about Rob Gronkowski, visit KCB Sports Marketing, the marketing division of Rosenhaus Sports, at www.kcbsportsmarketing.com.
About SMS Audio, LLC:
A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product. Delivering a professional, studio-quality music experience, the SMS Audio line includes a premium range of wired and wireless headphones, earbuds and accessories designed to meet the needs of various consumer segments.
In addition to creating products that deliver on their promise, SMS Audio and its founder, Curtis “50 Cent” Jackson, are committed to establish conscious capitalism and help those in need. Through its partnership with Feeding America, the nation’s leading domestic hunger relief charity, SMS Audio is dedicated to helping provide 1 Million meals a year to Feeding America on behalf of local food banks. A portion of each U.S. sale of SMS Audio products, in-store or online at www.SMSaudio.com, will help provide meals to food insecure families throughout the United States.