From the moment a college player becomes eligible for the draft, KCB begins negotiating the most lucrative trading card agreements. Veteran players remain a valuable commodity in the trading card industry as well. KCB enjoys a relationship with the major trading card companies; Topps, Panini, Upper Deck and Sage. Public autograph shows remain one of the most popular events in the sports memorabilia industry. They are lucrative for the athlete and give the fans an arena in which to connect with their sports icons.